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Stop trading time for money. This repository contains the complete Agency Skill Kit — a free lead magnet designed for agency owners, freelancers evolving into studio founders, and team leads who want to grow profitably.
Originally built as a newsletter gift, the kit delivers seven practical, actionable guides with templates that cover the core business skills every agency needs.
Turn the dreaded "quick quote" into a consultative 3-meeting framework. You'll learn the questions that dissolve objections, build authority, and help you close projects above €5K without discounting.
Ditch Gantt charts and email chains. This guide introduces a 2-week sprint cycle, three crucial meetings, and a Kanban board that gives you total visibility without micromanaging.
Discover your real hourly cost and say goodbye to hourly billing. Build irresistible 3-tier packages using the Good-Better-Best method.
A 12-signal checklist reveals when to upsell, while the Quarterly Business Review template turns a simple report into a strategic conversation that grows accounts naturally.
Hire people who thrive without supervision, onboard them in 5 days, and keep them aligned with async routines across time zones.
Reclaim your time with the essential agency tech stack and four copy-paste automation workflows, from client onboarding to payment reminders.
Forget 10-page spreadsheet dumps. Learn to tell a compelling numbers story in just five slides and use a pre-built Looker Studio template that helps renew the budget every time.
It reframes how you sell, and the rest of the kit builds on that mindset.
Each guide includes ready-to-use templates: questionnaires, scorecards, slide decks, and workflow diagrams.
Every file is markdown, so you can convert it to PDF, import it into Notion, or adapt it to your brand.
The Agency Skill Kit is open source under the MIT license. If you find a bug or have an idea for an additional skill, open an issue or a pull request.
If you found the kit useful, star the repo and share it with another agency owner. The kit grows when the community does.
Ready to scale without burning out?
Download the kit and start with Skill #1 today.